The Startup Guide to PPC Marketing. PPC Marketing is a valuable tool for generating online traffic to your business. While there are many options available for advertising online, PPC Marketing is one of the most popular ways to target customers and increase traffic. Here’s what you...
Social media marketing can seem like a maze - or like a machine that sucks in your advertising budget and spits out a confusing sequence of likes, clicks, retweets, and friendships that are hard to measure. But social media is critical to your business in 2018....
As a full service marketing company, we work with a wide variety of clients to match needs and services. We meet those just beginning a new venture, and those who have already developed very successful businesses. Some have a great deal of expertise in their...
What's that saying? The definition of insanity is doing the same thing over and over again and expecting different results. For marketing, the definition could be doing the same thing, or blindly with your fingers crossed, or nothing at all...
What does search engine optimization have to do with a great looking lawn? Nothing really, until you read this analogy. Okay, just humour me. Most people want to have a nice looking lawn outside of their home, right? It adds to the curb appeal of your...
As so much of the marketing focus of businesses is aimed online, I wanted to share a few more insights with you on the topic of growing your SEO results. To fully appreciate my insights, you may want to revisit my previous post on the topic, to...
It may sound like a risky venture but the benefits of rebranding can well outweigh the risks. The risk is understandable; after all your current brand has been with you since your business started. Maybe that was before you expanded your product line, your competitor...
What's the benefit of using our professional marketing services? We can offer 4 great reasons, but here's the bottom line. Because Better Mousetrap answers your most important marketing question: What are the simplest and most effective ways to get my business noticed, promote my products/services, and...
As a web development company, from time to time we have new clients coming to us for new websites because they're either not happy or their previous webmaster or web company is no longer available. Unfortunately, some of these clients don't have control over their...
A couple of weeks ago we explained the importance of owning your own domain name, but it's important for your business to have control over all of its accounts. And that includes social networking profiles. It can seem like a blessing when your new hire happens to...