What does search engine optimization have to do with a great looking lawn? Nothing really, until you read this analogy. Okay, just humour me. Most people want to have a nice looking lawn outside of their home, right? It adds to the curb appeal of your...
As so much of the marketing focus of businesses is aimed online, I wanted to share a few more insights with you on the topic of growing your SEO results. To fully appreciate my insights, you may want to revisit my previous post on the topic, to...
It may sound like a risky venture but the benefits of rebranding can well outweigh the risks. The risk is understandable; after all your current brand has been with you since your business started. Maybe that was before you expanded your product line, your competitor...
What's the benefit of using our professional marketing services? We can offer 4 great reasons, but here's the bottom line. Because Better Mousetrap answers your most important marketing question: What are the simplest and most effective ways to get my business noticed, promote my products/services, and...
As a web development company, from time to time we have new clients coming to us for new websites because they're either not happy or their previous webmaster or web company is no longer available. Unfortunately, some of these clients don't have control over their...
A couple of weeks ago we explained the importance of owning your own domain name, but it's important for your business to have control over all of its accounts. And that includes social networking profiles. It can seem like a blessing when your new hire happens to...