You've got a shiny new product or service, and you're ready to show the world. You know your target market inside and out: where they live, what they care about, and how much money they make. You're ready to sell! But there’s one critical component...
If you’re for ways to grow your business, then you’ve probably heard the terms SEO and SEM flying around. While SEO (search engine optimization) and SEM (search engine marketing) are both techniques used to improve a brand’s online visibility and website traffic, they are actually...
Advertising services are businesses that provide marketing consulting and advertising management services to their clients. These services can include advertising in print, online, television, and radio; market research; public relations; and event marketing. Advertising services can be either full-service or specialized. Full-service advertising agencies provide a...
If you’ve already created a marketing strategy for your business, then you’re off to a good start - but in today’s increasingly competitive world, it’s vital that you do more if you want to get one step ahead of your competition. In order to really...
Web Designers Wear Several Hats and Not All Web Designers are Built the Same Web designers are responsible for creating and designing websites. They work with clients to come up with a website that meets their specific needs and requirements. Their job is to take a...
One of the most important elements of your business’s website is content. And what’s more, making sure that your content is high-quality, fit for purpose, and optimized is crucial to the success of your online platform. While anyone can try and create content themselves, realistically,...
There’s absolutely no denying it; creating a marketing plan is essential for any business wanting to strategically and successfully organize, execute and measure any marketing in any shape or form - which is all businesses, right? And what’s more, the success of your marketing will...
Online advertising has many advantages, mainly extending a brand's reach to a global audience via the web. Nevertheless, it's understandable if you are a beginner and don't wholly understand why online advertising is crucial in today's business environment. So, this post will shed light on...
So, you’ve hashed out your PR strategy. The big question is “Now what?” Before you begin, take a deep breath, grab your favourite white board or journal, marker or tablet, and follow these great tips to help guide you on your journey to PR strategy...
If you are trying to figure out whether you can do public relations (PR) on a shoestring budget, you’ve come to the right place! When you hear the phrase “public relations”, it usually conjures up an image of big businesses, press conferences…and a hefty price...