Now we have outlined why you need to include video into your marketing plan, how do you actually go about making a video that’s engaging and effective? Here are some tips: First, you need to figure out the appropriate video length for your platform - here’s...
1. ‘Information is Power’ 97% of marketers claim that videos help customers understand products. (Hubspot) It has been said that ‘getting information off the Internet is like taking a drink from a fire hydrant’. So it stands to reason that consumers and businesses are not spending a...
Why Video? Video has come along way from the early days when you basically needed a small refrigerator to film anything...
What’s The Difference Between Brand Image and Brand Identity? Brand image, brand identity, aren’t those the same thing? As it happens, they’re not! The word “brand” gets tossed around an awful lot, so you’ve probably got a few questions. What is brand image? What is brand...
Brand image is one of the most important parts of a business, it’s basically your identity as a company. Brand image is a big part of what attracts customers in the first place and familiar brands are a big part of what keeps customers coming...
So, you’ve hashed out your PR strategy. The big question is “Now what?” Before you begin, take a deep breath, grab your favourite white board or journal, marker or tablet, and follow these great tips to help guide you on your journey to PR strategy...