If you’ve been looking at refreshing your marketing strategy or introducing a few new techniques to improve sales at your business, the chances are you’ll have come across the term SEO - or, in its longer format, Search Engine Optimization. After all, SEO is an...
One of the most important elements of your business’s website is content. And what’s more, making sure that your content is high-quality, fit for purpose, and optimized is crucial to the success of your online platform. While anyone can try and create content themselves, realistically,...
There’s absolutely no denying it; creating a marketing plan is essential for any business wanting to strategically and successfully organize, execute and measure any marketing in any shape or form - which is all businesses, right? And what’s more, the success of your marketing will...
Online advertising has many advantages, mainly extending a brand's reach to a global audience via the web. Nevertheless, it's understandable if you are a beginner and don't wholly understand why online advertising is crucial in today's business environment. So, this post will shed light on...
Now we have outlined why you need to include video into your marketing plan, how do you actually go about making a video that’s engaging and effective? Here are some tips: First, you need to figure out the appropriate video length for your platform - here’s...
1. ‘Information is Power’ 97% of marketers claim that videos help customers understand products. (Hubspot) It has been said that ‘getting information off the Internet is like taking a drink from a fire hydrant’. So it stands to reason that consumers and businesses are not spending a...