What’s The Difference Between Brand Image and Brand Identity? Brand image, brand identity, aren’t those the same thing? As it happens, they’re not! The word “brand” gets tossed around an awful lot, so you’ve probably got a few questions. What is brand image? What is brand...
Brand image is one of the most important parts of a business, it’s basically your identity as a company. Brand image is a big part of what attracts customers in the first place and familiar brands are a big part of what keeps customers coming...
So, you’ve hashed out your PR strategy. The big question is “Now what?” Before you begin, take a deep breath, grab your favourite white board or journal, marker or tablet, and follow these great tips to help guide you on your journey to PR strategy...
If you are trying to figure out whether you can do public relations (PR) on a shoestring budget, you’ve come to the right place! When you hear the phrase “public relations”, it usually conjures up an image of big businesses, press conferences…and a hefty price...
A marketing plan is an essential component in helping increase the odds of success in your business. They take a lot of hard work and time to create, so we’re providing you with some key tips, 7 to be exact, to help your marketing plan...
In this day and age, it’s imperative to have a social media marketing strategy for your business. The meteoric rise in social media users has made social media a key go-to medium when interacting with your customers and potentially increasing your business. It’s no big...