19 Feb Why Is Video Marketing So Important Now? Video Series – Part 1
Why Video? Video has come along way from the early days when you basically needed a small refrigerator to film anything...
Author: Mousetrap Team
26 Nov Brand Image and Brand Identity – What’s The Difference?
What’s The Difference Between Brand Image and Brand Identity? Brand image, brand identity, aren’t those the same thing? As it happens, they’re not! The word “brand” gets tossed around an awful lot, so you’ve probably got a few questions. What is brand image? What is brand...
05 Nov How To Craft A Powerful Brand Image
Brand image is one of the most important parts of a business, it’s basically your identity as a company. Brand image is a big part of what attracts customers in the first place and familiar brands are a big part of what keeps customers coming...
18 Oct 6 Tips To Help You Raise the Bar On Public Relations Strategy
So, you’ve hashed out your PR strategy. The big question is “Now what?” Before you begin, take a deep breath, grab your favourite white board or journal, marker or tablet, and follow these great tips to help guide you on your journey to PR strategy...
31 Aug A Guide to Doing Public Relations on a Shoestring
If you are trying to figure out whether you can do public relations (PR) on a shoestring budget, you’ve come to the right place! When you hear the phrase “public relations”, it usually conjures up an image of big businesses, press conferences…and a hefty price...
22 Aug 7 Tips to Make Your Marketing Plan Pay Off Big
A marketing plan is an essential component in helping increase the odds of success in your business. They take a lot of hard work and time to create, so we’re providing you with some key tips, 7 to be exact, to help your marketing plan...
09 Aug 5 Steps To A Kick-ass Social Media Marketing Strategy
In this day and age, it’s imperative to have a social media marketing strategy for your business. The meteoric rise in social media users has made social media a key go-to medium when interacting with your customers and potentially increasing your business. It’s no big...
03 Aug The Difference Between SEO and SEM
At first glance, SEO and SEM may look like the same thing. In fact, until recently they fell under the same umbrella, but they are two distinct strategies. With so many businesses competing for the attention of internet users, it’s vital to make sure that...
27 Jul Word of Mouth Marketing in the Facebook Era
Monitoring Word of Mouth Marketing is more important than ever in this Facebook era. Social media platforms are a daily part of most Canadians’ lives and your customers are using these platforms to connect with friends and family, as well as sharing their favourite...
20 Jul Web Development Trends in 2018
The Skinny on Web Development Trends in 2018 With so many web development trends out there, it can be tricky to figure out which ones are worth going for. Luckily for you, we’ve got the skinny on which web development trends are worth adding to your...