A marketing plan is an essential component in helping increase the odds of success in your business. They take a lot of hard work and time to create, so we’re providing you with some key tips, 7 to be exact, to help your marketing plan...
In this day and age, it’s imperative to have a social media marketing strategy for your business. The meteoric rise in social media users has made social media a key go-to medium when interacting with your customers and potentially increasing your business. It’s no big...
Monitoring Word of Mouth Marketing is more important than ever in this Facebook era. Social media platforms are a daily part of most Canadians’ lives and your customers are using these platforms to connect with friends and family, as well as sharing their favourite...
You aren’t who you say you are. Instead, you are who your customers believe you to be. That is brand imaging. A brand differentiates you from others in your industry, builds trust with your client base, and makes an impression on prospective or repeat customers. Getting your brand image...
Social media marketing can seem like a maze - or like a machine that sucks in your advertising budget and spits out a confusing sequence of likes, clicks, retweets, and friendships that are hard to measure. But social media is critical to your business in 2018....
As a full service marketing company, we work with a wide variety of clients to match needs and services. We meet those just beginning a new venture, and those who have already developed very successful businesses. Some have a great deal of expertise in their...
What's that saying? The definition of insanity is doing the same thing over and over again and expecting different results. For marketing, the definition could be doing the same thing, or blindly with your fingers crossed, or nothing at all...
What's the benefit of using our professional marketing services? We can offer 4 great reasons, but here's the bottom line. Because Better Mousetrap answers your most important marketing question: What are the simplest and most effective ways to get my business noticed, promote my products/services, and...
As a web development company, from time to time we have new clients coming to us for new websites because they're either not happy or their previous webmaster or web company is no longer available. Unfortunately, some of these clients don't have control over their...