Your website serves as the cornerstone of your online presence. It's not just a digital brochure but a dynamic platform that showcases your brand, engages your audience, and drives conversions. At Better Mousetrap Marketing, we are passionate about empowering businesses. We understand the critical role...
In the digital marketing world - visibility is key. We want to shed light on the incredible impact ongoing Search Engine Optimization (SEO) can have on your business. SEO isn't just a one-and-done kind of project—it requires continuous time and effort to reap both immediate...
If you’re for ways to grow your business, then you’ve probably heard the terms SEO and SEM flying around. While SEO (search engine optimization) and SEM (search engine marketing) are both techniques used to improve a brand’s online visibility and website traffic, they are actually...
If you’ve been looking at refreshing your marketing strategy or introducing a few new techniques to improve sales at your business, the chances are you’ll have come across the term SEO - or, in its longer format, Search Engine Optimization. After all, SEO is an...
One of the most important elements of your business’s website is content. And what’s more, making sure that your content is high-quality, fit for purpose, and optimized is crucial to the success of your online platform. While anyone can try and create content themselves, realistically,...
At first glance, SEO and SEM may look like the same thing. In fact, until recently they fell under the same umbrella, but they are two distinct strategies. With so many businesses competing for the attention of internet users, it’s vital to make sure that...
Wondering whether SEO or PPC is the right digital marketing strategy for your business to attract new leads? Let’s look at these two options, what they do, and how you can make them work together for your company’s success. What is SEO? Search Engine Optimization (SEO) is...
What does search engine optimization have to do with a great looking lawn? Nothing really, until you read this analogy. Okay, just humour me. Most people want to have a nice looking lawn outside of their home, right? It adds to the curb appeal of your...
As so much of the marketing focus of businesses is aimed online, I wanted to share a few more insights with you on the topic of growing your SEO results. To fully appreciate my insights, you may want to revisit my previous post on the topic, to...