10 May Why Your Business Needs SEO in 2022
If you’ve been looking at refreshing your marketing strategy or introducing a few new techniques to improve sales at your business, the chances are you’ll have come across the term SEO – or, in its longer format, Search Engine Optimization. After all, SEO is an essential ingredient in any successful digital marketing strategy. Not yet convinced? Let’s find out why.
What is SEO?
SEO, or Search Engine Optimization, is the process of making lots of small changes to your website so your business can be easily searched for and found on search engines like Google. If somebody uses the likes of Google to search for a product or service relating to your business, investing in SEO will make it more likely for your business to appear. And, when you hear that 90 percent of people never get past the first page of Google, it’s worth wanting to push your brand higher up the ranks.
Other than the obvious – and that’s getting your name higher on search engines – what are the other benefits of your business having SEO?
Brand trust and credibility
Without a doubt, having your website ranked in one of those top spots is guaranteed to increase the trust and credibility of your brand. Ideally, you want to be number one, but even if you’re second or third, those searching will see you as a much more trusted source, especially with recent statistics revealing around 65 percent of people see online search as the most trusted source of information – so aim high. And, one of the best ways to clinch one of those top places is to invest in SEO.
SEO brings quality leads to your website
Simply put, SEO helps drive people to your website who actually want to visit your website. Think of it this way: if people are actively searching for a product or service related to your business and your brand appears, you know they’re actually interested in what you offer if they visit your website.
And, in turn, the more visitors you get – in other words, organic traffic – to your website, the more potential leads and sales are generated. Better still, the more organic traffic your website is getting, the more your business is seen as industry experts, which means better SEO, and so, your brand is pushed even higher up Google.
Better user experience, better online reputation
It’s worth remembering that if you invest in SEO, you’re investing in user experience too. After all, there are 200 factors that can impact a website’s ranking, including the likes of providing the audience with quality content complete with all those juicy keywords, easy-to-navigate pages, and sharp images relevant to your brand.
A better user experience is sure to reflect in your online reputation, and what’s more, your website’s click-through rates – and better still, visitors will stay on your site. All of this leads to one thing, and that’s more sales.
Are you ready to invest in SEO?
It’s worth remembering that Google made nearly 5,000 updates to its algorithm in 2021, so it’s pretty vital for you to keep on top of any updates and that these are reflected in your SEO strategy. What’s more, to really reap the effects of a successful SEO strategy, you need to have a good combination of on-site, off-site, and technical SEO – undoubtedly, it’s best to bring in the experts who know what they’re doing. Are you ready to get on the first page of Google? For SEO in Nanaimo, Vancouver Island, contact Better Mousetrap Marketing.