What’s The Difference Between Brand Image and Brand Identity? Brand image, brand identity, aren’t those the same thing? As it happens, they’re not! The word “brand” gets tossed around an awful lot, so you’ve probably got a few questions. What is brand image? What is brand...
Brand image is one of the most important parts of a business, it’s basically your identity as a company. Brand image is a big part of what attracts customers in the first place and familiar brands are a big part of what keeps customers coming...
You aren’t who you say you are. Instead, you are who your customers believe you to be. That is brand imaging. A brand differentiates you from others in your industry, builds trust with your client base, and makes an impression on prospective or repeat customers. Getting your brand image...
It may sound like a risky venture but the benefits of rebranding can well outweigh the risks. The risk is understandable; after all your current brand has been with you since your business started. Maybe that was before you expanded your product line, your competitor...