At first glance, SEO and SEM may look like the same thing. In fact, until recently they fell under the same umbrella, but they are two distinct strategies. With so many businesses competing for the attention of internet users, it’s vital to make sure that...
Monitoring Word of Mouth Marketing is more important than ever in this Facebook era. Social media platforms are a daily part of most Canadians’ lives and your customers are using these platforms to connect with friends and family, as well as sharing their favourite...
The Skinny on Web Development Trends in 2018 With so many web development trends out there, it can be tricky to figure out which ones are worth going for. Luckily for you, we’ve got the skinny on which web development trends are worth adding to your...
The Startup Guide to PPC Marketing. PPC Marketing is a valuable tool for generating online traffic to your business. While there are many options available for advertising online, PPC Marketing is one of the most popular ways to target customers and increase traffic. Here’s what you...
Wondering whether SEO or PPC is the right digital marketing strategy for your business to attract new leads? Let’s look at these two options, what they do, and how you can make them work together for your company’s success. What is SEO? Search Engine Optimization (SEO) is...
You aren’t who you say you are. Instead, you are who your customers believe you to be. That is brand imaging. A brand differentiates you from others in your industry, builds trust with your client base, and makes an impression on prospective or repeat customers. Getting your brand image...