Lisa Henderson, Author at Better Mousetrap Marketing Ltd

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Author: Lisa Henderson

20 Apr SEO or PPC? How to Decide on Your Strategy.

Posted at 20:35h in Digital Marketing Articles, SEO by Lisa Henderson 0 Comments

32 Likes

Wondering whether SEO or PPC is the right digital marketing strategy for your business to attract new leads? Let’s look at these two options, what they do, and how you can make them work together for your company’s success. What is SEO? Search Engine Optimization (SEO) is...

29 Mar What is a Brand Image?

Posted at 21:21h in Branding, Design, Marketing - General by Lisa Henderson 0 Comments

20 Likes

You aren’t who you say you are. Instead, you are who your customers believe you to be. That is brand imaging. A brand differentiates you from others in your industry, builds trust with your client base, and makes an impression on prospective or repeat customers. Getting your brand image...

Author: Lisa Henderson

20 Apr SEO or PPC? How to Decide on Your Strategy.

29 Mar What is a Brand Image?

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