Flapping Our Traps

Make Marketing Your 2016 Resolution

January 8, 2016

Resolutions are easy to make, but harder to keep. It's not too late to make marketing your business your 2016 resolution, and we'll make it easy to keep it.

Enter our Networking Sweepstakes before January 31, 2016 and you could win a Marketing Plan and Strategy package worth $2500! 

There are other great prizes too that will help you build smart and simple strategies to get new business and save you from burning the midnight oil trying to figure out how to get the best bang for your bu…

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4 Great Reasons for Marketing Services

October 15, 2015

What's the benefit of using our professional marketing services? We can offer 4 great reasons, but here's the bottom line. Because Better Mousetrap answers your most important marketing question: What are the simplest and most effective ways to get my business noticed, promote my products/services, and increase my sales?

Consulting – We help you see the forest and the trees. Being “in the business” can often make understanding how to market it that much more challenging. We offer fresh and …

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Take Control, Part 2: Social Networks

July 6, 2015

A couple of weeks ago we explained the importance of owning your own domain name, but it's important for your business to have control over all of its accounts. And that includes social networking profiles.

It can seem like a blessing when your new hire happens to know how to use Facebook when you're still trying to figure out how to like something and what a tag is. However, before you hand everything over to them, there are ways you can protect your company.

Trust Your Poster

The pe…

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Take Control, Part 1: Domains

June 24, 2015

As a web development company, from time to time we have new clients coming to us for new websites because they're either not happy or their previous webmaster or web company is no longer available. Unfortunately, some of these clients don't have control over their own domain.

Why Is It So Important?

The settings for your domain control what website URL it points to. For example, www.bettermousetrap.ca is set up to point to our website files, which means you end up on the site you're on r…

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2014 Constant Contact® All Star Award Winner

March 5, 2015

How do you know if your marketing dollars are effective? By implementing a strategy with the tools that let you track the results of your efforts. One of the tools we recommend to clients is Constant Contact®, a permission-based email program for keeping in touch with customers through newsletters.

Does anyone even read those? Absolutely! In fact, our use of these tools and the tracked results of newsletters created by Better Mousetrap Marketing earned us a spot among the top 10% of Constant…

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