Blog posts : "internet marketing"

CASL Compliance: Coming to a Newsletter Near You July 1, 2014

June 4, 2014

Canada's Anti-Spam Legislation (CASL) is coming into effect July 1, 2014. With penalties as high as $10 million for companies found to be in violation of CASL, compliance is very important. And because it would be up to you to prove you are in compliance, we strongly recommend keeping records of all…

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Follow the Leaders - Online Contests

August 7, 2013

If you pulled into a parking lot and saw a large group of people gathered and socializing, wouldn’t you be curious to know what had attracted their attention? As social beings, we are generally attracted to groups and it is part of our nature to be influenced and persuaded by the opinions of other…

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Facebook Contests - Staying Legit

April 18, 2013

Online contests and sweepstakes are a great way to increase awareness and traffic to your Facebook page, but did you know that your page can be shut down for running contests that don’t adhere to the Facebook Terms and Conditions? Yep. According to their guidelines, you can promote a sweepstakes o…

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2012 Constant Contact® All Star Award Winner

March 27, 2013

How do you know if your marketing dollars are effective? By implementing a strategy with the tools that let you track the results of your efforts. One of the tools we recommend to clients is Constant Contact®, a permission-based email program for keeping in touch with customers through newsletter…

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Facebook Advertising to an Older Demographic

September 21, 2012

According to socialbakers, more than half of the Canadian population is now on Facebook and of those 17.694 million Canadian Facebook users 54% are female and 46% are male. reports that 14% of all Facebook users are over the age of 45 and in fact the fastest growing Facebook demograp…

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Timeline for Facebook Pages: An Update on Fan-Gated Content

March 5, 2012

Last week we gave you a quick and dirty explanation of the changes (including Timeline) coming to all Facebook pages on March 30th. As we mentioned, there are a few reasons why it's a good idea to do a thorough review of your Facebook page before making the switch to the new design. One of these rea…

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6 Blog Posts