Blog posts : "General"

2014 Constant Contact® All Star Award Winner

March 5, 2015

How do you know if your marketing dollars are effective? By implementing a strategy with the tools that let you track the results of your efforts. One of the tools we recommend to clients is Constant Contact®, a permission-based email program for keeping in touch with customers through newsletter…

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FREE Marketing Pro-D Day: February 19, 2015

January 21, 2015

Your website can talk but are you listening? It can tell you who likes it, who uses it, where they come from, and what they like about it. It can also give you clues for ways to improve its relationship with visitors. Have other questions about marketing? We can answer those too!

The Better Mousetr…

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Happy Holidays!

December 23, 2014

 

Thank You!

A jolly big thank you to all our clients and friends for making 2014 a wonderful year! Warmest holiday wishes from all of us at Better Mousetrap Marketing and we'll see you in 2015!

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Marketing Pro-D Day: November 24th

November 12, 2014

What's the next step in your marketing plan? Rebranding? Web development? Internet marketing? Direct mail campaign?

The Better Mousetrap team is opening their doors to Vancouver Island small businesses and organizations on Monday, November 24th. So get a jump start on your marketing for 2015 and re…

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Another Mouse in the House: Jason Clayton Rejoins the Better Mousetrap Marketing Team

November 5, 2014

Better Mousetrap, a marketing firm on Vancouver Island, is pleased to announce Jason Clayton’s return to the company full time. Clayton will be heading the team alongside co-owner Lisa Henderson, with a new vision for growth for the company.

“Jason is a real asset to our creative team and we’re s…

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What's New: Google My Business

July 24, 2014

Google Places, Google Maps, Google +, Google + Business Pages... now there's "Google My Business". Overwhelmed? You're not alone!

The good news is that "Google My Business" replaces Google Places and integrates with Google Maps and Google + business pages, making it easier than ever for you to keep…

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Understanding Traffic Patterns

July 16, 2013

There’s a business saying that has become the motto of many successful owners and managers: “Inspect what you expect.”  If you expect your employees to begin work at a certain time, you most likely have some way of monitoring their attendance. If you expect your sales to reach a certain level with…

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Marketing Pro D Day - June 11, 2013

May 24, 2013

Marketing Professional Development Vancouver Island

On Tuesday, June 11th, our team of experts is offering no-cost, one-on-one consultations to small businesses and organizations. Pick our brains on any marketing-related topics such as:

  • brand development and logo creation
  • marketing materials and promotional collateral
  • media buys and where to…

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Marketing Pro-D Day - April 23rd

April 5, 2013

Marketing Professional Development Vancouver Island

On Tuesday, April 23rd, our team of experts is offering no-cost, one-on-one consultations to small businesses and organizations. Pick our brains on any marketing-related topics such as:

  • brand development and logo creation
  • marketing materials and promotional collateral
  • media buys and where t…

Read more

2012 Constant Contact® All Star Award Winner

March 27, 2013

How do you know if your marketing dollars are effective? By implementing a strategy with the tools that let you track the results of your efforts. One of the tools we recommend to clients is Constant Contact®, a permission-based email program for keeping in touch with customers through newsletter…

Read more

Trends in Graphic Design

February 27, 2013

Looked at your branding recently and wondered how to blow the dust off? Design can become dated all too easily and overlooked if no one can connect with it. So what are the recent trends in graphic design? We’re going to make it easy for you to stay fresh!

 Colour

Colour is super important! Y…

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Happy Holidays!

December 20, 2012

Please note that Better Mousetrap will be closing for the holidays tomorrow, Friday, December 21st at 4:30pm, and will reopen Wednesday, January 2nd at 8:30am.

Thanks to all our fantastic clients and friends for such an amazing year!

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The ABC's of Marketing

November 16, 2012
There is no shortage of advertising opportunities for a small business, so how you do you know where to spend a limited advertising budget? Here’s an easy ABC approach that might be helpful.
 
A is for "audience". It’s important to know who your ideal customers are and to identify the audiences…

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Website Design Trends in 2013

October 11, 2012

With technology continuing to engage people in real time, it’s not surprising that upcoming web design trends for 2013 will lean more toward the preferences of Smart Phone and mobile users, and will try to integrate viewing habits between electronic devices as seamlessly as possible. Here are some t…

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Password Changes

October 9, 2012

How often should you change your password? There are many different opinions on this. The downside to changing passwords might be having to remember new ones each month, but the benefits of changing passwords can be a life saver!

 

How many times have you heard of or seen a Facebook or Twitter a…

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Facebook Advertising to an Older Demographic

September 21, 2012

According to socialbakers, more than half of the Canadian population is now on Facebook and of those 17.694 million Canadian Facebook users 54% are female and 46% are male. Mashable.com reports that 14% of all Facebook users are over the age of 45 and in fact the fastest growing Facebook demograp…

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Online File Sharing

August 21, 2012

Gone are the days of bounced emails, complicated FTP and fax machines! YouSendit, Dropbox, & Google Drive are all FREE and allow you to share folders with other people, and send and receive without inbox limits. 

 YouSendit and Dropbox offer 2GB free to start and Google Drive offers 5GB, …

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What Not To Wear – Tips on Business Headshot Photo Shoots

March 21, 2012

It’s just your headshot, so why does it matter what you’re wearing? It matters because there are things you can wear that will make the use of your headshot photo more versatile and more complimentary. Here are a few tips from a professional photographer:

1. Colours - Wear solid colour mid-t…

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Non-Traditional Networking

March 14, 2012

Business is obtained by starting and maintaining good working relationships, whether with your suppliers, your customers or even your competition.

Networking allows you the opportunity to create and grow relationships. The old-fashioned method of networking – people crammed together in a stuffy…

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Trade Show Secret - Wear Bling!

February 27, 2012

Tradeshows provide an effective way to use face-to-face marketing to sell your product or service, providing you with a specifically targeted audience on a larger scale.

It is important to remember that you are not the only business attempting to sell your product or service, so you will want to…

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20 Blog Posts