Approach - Better Mousetrap Marketing Ltd
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Approach

FARM. DON'T HUNT.

An unrelenting pursuit of exceeding expectations.

Our Marketing approach is unique, we like to think of ourselves as farmers (you know, the cool, modern kind). Successful marketing involves planting different seeds in different places and through daily nurturing and cultivation, your business grows strong and healthy over time.

How we farm:

We don’t put all your eggs in one basket

Instead, we research when and where to plant your seeds to yield the very best crop

Meticulously monitor, care for, and adjust as needed

Harvest more and better quality leads for your business

Plan. Build. Grow. Our 3 step approach

Step 1 of our Better Mousetrap Marketing process

Plan

Your marketing success is only as good as your plan. This first and vital stage is the blueprint of the entire operation. Here, we map out structure and budget to keep tools, tactics, and people on track.

Site visits and consultation

Sales Goals Identification

Target Market Analysis

Competition Analysis

Positioning Strategy Development

Branding Analysis

Marketing Calendar Development

Identification of your BEST Marketing Tools & Tactics

Budget Creation

Marketing Calendar Creation

Presentation of Final Marketing Plan Report

Step 2 of Better Mousetrap Marketing process

Build

The blueprint is set so it’s time to get to work. The second step involves building your tools and developing platforms to carry out your marketing plan.

Website Design

Logo and brand development

Print advertising campaigns

Content creation

Initial SEO development

Online advertising campaigns

Step 3 of Better Mousetrap Marketing process

Grow

With everything in place, it’s here where the fine-tuning comes in. We monitor, analyze, and tweak variables to yield the most out of your crop or even plant new ones. You will be kept up-to-date on all changes and receive detailed reporting.

Monthly Social Media Monitoring & Updating

Monthly Blog Writing

Website updating

Website Visitor Reporting & Analysis

Media Coordination & Buying

Monthly SEO (Search Engine Optimization)

Ongoing Marketing Consultation & Project Management

Sales Training

It’s time for a better approach? Bend our ear a little more.

Many portray Marketing as finding that one magic bullet that makes all the difference. Nope.

There’s no magic bullet. It’s not just one thing.

It’s not a website. It’s certainly not just good branding and its definitely not 500 followers on your Facebook Page.

Many portray Marketing as finding that one magic bullet that makes all the difference: gets your phone to ring until you can’t stand it anymore. With this in mind they suggest that you need to be a hunter to be successful. To search out, buy and try that one tool or tactic that you heard from “this guy” will make all the difference to your marketing.

Contrary to this, we believe in today’s world you need to be a farmer. A more methodical approach utilizing a well thought out plan of where and when to plant certain seeds. Have multiple crops working as people like different things and not one thing works for everyone. Monitor their grot, adjust your growing method if certain crops aren’t performing as well as other. Constant care and attention is required in order to get the most of your yield….but there’s a problem.

You’ve got very little experience farming. Heck, even if you did it takes day-in-day out type of approach and you just dont have the time.

We’ve got a proven, simple,  3 step solution to help.

Our approach to bettering and simplifying your marketing encompasses 3 marketing steps. Depending on where your business is at you may decide that all 3 marketing steps are required. Or you may simply determine that one, or a portion of one (e.g. building a website or developing, Online Marketing Strategy, etc.), is all that is required.

3 Step Approach to Successful Marketing

  • 1. plan

    • The Marketing Plan is the blueprint. It creates the structure and budgets that keep, tools, tactics and people organized and on track.
    • Site visits and consultation
    • Sales Goals Identification
    • Target Market Analysis
    • Competition Analysis
    • Positioning Strategy Development
    • Branding Analysis
    • Marketing Calendar Development
    • Identification of your BEST Marketing Tools & Tactics
    • Budget Creation
    • Marketing Calendar Creation
    • Presentation of Final Marketing Plan Report

  • 4. Grow

    • Tools & tactics are running and now what? Just like the farmer analogy, it’s time to monitor, analyze and tweak the variables to squeeze the most out of your crops. Perhaps its time to plant new crops. We’re here to keep you attuned to these changes, monitor and report as to growth and make adjustments to tools and tactics as needed.
    • Monthly Social Media Monitoring & Updating
    • Monthly Blog Writing
    • Website updating
    • Website Visitor Reporting & Analysis
    • Media Coordination & Buying
    • Monthly SEO (Search Engine Optimization)
    • Ongoing Marketing Consultation & Project Management
    • Sales Training

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